Writing

Essays and notes from the practice.

Longer notes on agent experience, distribution, design tokens, and the unglamorous work of shipping. The newest one is on why most internet traffic isn't human anymore, and what that asks of a public site. Older pieces are from the Arcade and product years. They stay up because the arguments still hold.

Most internet traffic is no longer human

Cloudflare’s numbers, what agents are crawling for, and why AEO matters now.

September 20, 2026Business

Mastering product & distribution

First-time founders focus on product, second-time founders focus on distribution. Can we do both?

October 10, 2022Business

Say no to premature optimization

It's easy as a developer to get carried away with automation. "If only x was built, I wouldn't have to worry about y", is a common trap. Here's how to avoid it.

January 14, 2022Product

Winning the network cold-start

You launched and nobody stuck around. How to clear the first hill.

May 18, 2021Business

Define launch

Before you use launch as a deadline, say what it actually means.

April 26, 2021Business

The billion dollar value of immovability

How an inferior product can leverage its users to dominate a market

October 13, 2020Business